San Mig Light Party All Night & DJ Matt Darey

Last June 25, I was able to hear firsthand top UK-based DJ Matt Darey's brand of club music at SMX beside Mall of Asia.

San Mig Light, the country’s number-one low-calorie beer brand, ushered that night a new level of partying as it held its first-ever, 12-hour (6pm to 6am) marathon club music event.

Highlighting the occasion was the arrival of top UK-based Matt Darey, one of the pioneers in today’s dance scene, who shared for the first time with Filipino clubbers his own brand of house, trance, breaks and progressive music among his other hits. Darey, who has sold over two million copies of his singles and albums worldwide, spinned with Malaysian-based DJ John Boy and our very own Karl Ty.

Apart from setting the mood for the dusk-till-dawn party with the finest club music, San Mig Light has adorned the 3,000-person capacity venue of SMX with elements that make the ultimate clubbing experience.

Imagine laser light shows, mirror dancers, pole dancers, fashion shows featuring celebrities Iwa Moto, Fabio Ide and foreign male and female models, plus a bevy of eye candies including Isabelle Oli and San Mig Light endorsers Dingdong Dantes and Marian Rivera toasting to the good life with like-minded partyphiles.

Cash prizes plus LCD televisions and cell phones were raffled off to party-goers.

Also launched that night was an inter-university DJ competition, which allowed Filipino DJs to perform under the same roof with DJs Darey, Lee and Ty.

Competing schools were Ateneo de Manila University, University of the Philippines Diliman, De La Salle’s College of St. Benilde and Mapua Institute of Technology. The main winner in the competition received P35,000 cash, a gig in White Avenue in Tomas Morato, Quezon City and a free party package from San Mig Light. The next best DJ won a cash prize of P15,000.

San Mig Light also introduced the Dance Off Competition, which threw in P25,000 cash to the contestant with the best moves.

San Mig Light also gave away P25,000 for the “Last Man Clubbing” in the Party All Night revelry.

Interactive booths including the DJ Hero Booth and the San Mig Light Bucket Cards completed the fun. Guests had their photos taken and posted their souvenir shots in the San Mig Light Bucket Room at the web access area situated in the party vicinity.

The San Mig Light Party All Night fever also spreads in Cagayan de Oro on July 24 to 25 and Cebu on August 28 to 29.

Know more of the club music party authority, San Mig Light. Log on to www.sanmiglight.com.ph.